Harden in new Body Armor ad

James Harden, Mike Trout and Rob Gronkowski headline Body Armor sports drink’s stable of athlete endorsers and they are front and center, along with Skylar Diggins, Andrew Luck, Richard Sherman and Buster Posey in Body Armor’s new This is Now ad campaign.

Harden as an old-school, short-shorts wearing hooper? It’s in there.

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Harden as gold-chain wearing, boom box-blasting dude? It’s in there.

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Here’s the video: